Sizing a market is or can be an ongoing strategic goal for your company as you navigate options for expansion or corporate partnerships or acquisitions. Thus, estimating the commercial promise of a potential new market is crucial to continued profitability for your company. Expanding to new territories is a key strategic management decision the C-Suite needs to make. Many multi-national corporations in the United States would consider or need to expand to Saudi Arabia and / or the United Arab Emirates. With the the emergence of artificial intelligence companies, the rising young adult demographic in the Arab region and India, your company might consider launching a distribution partnership with an incumbent in Dubai. Many pharmaceutical companies in India are actively seeking distribution partnerships with companies in the United Arab Emirates or Saudi Arabia. Thus, sizing a market provides a clear competitive compass and you should constantly investigate new markets to have a holistic portrait of it.

Strategy Surgery and Consulting (SS) provides you a comprehensive portrait of a new market and suggests next steps, such as whether to differentiate or pursue cost leadership, whether to launch independently or through production or distribution partnerships, and other dimensions of competitive, if not also corporate, strategy.