Estimating the commercial promise of a potential new market is crucial to continued profitability for your company. Expanding to new territories is a key strategic management decision the C-Suite needs to make. Thus, having a clear competitive compass in the form of sizing a market is crucial and you should constantly investigate new markets to have a holistic portrait of it.

Strategy Surgery and Consulting (SS) provides you a comprehensive portrait of a new market and suggests next steps, such as whether to differentiate or pursue cost leadership, whether to launch independently or through production or distribution partnerships, and other dimensions of competitive, if not also corporate, strategy.