Telecommunication and Technology

Pervasive Importance of Telecommunication and Media 

Telecommunication and media are full of opportunities, challenges, forms of innovation, service bundles, and competition. The sector constantly seeks to integrate technology with services, such as mobile packages, data plans, high-speed Internet, and others and constantly seeks subscriber growth. With these characteristics, the telecommunication and media sector has several characteristics that make it especially important and challenges that can need consulting services:

  • The constant need for innovation
  • The constant need to integrate technology with products and / or services
  • The potential for horizontal integration (such as the partnership between Verizon and Amazon)
With globalization and social media, information transactions have become almost instant and routine. Strategy Surgery and Consulting understands the importance of customer segmentation, Customer Lifetime Value, and other metrics that would fuel and inform your company’s corporate growth. So your company would need to focus on your competitive advantages and how to convert them into strategy. 
 

The Multiplicity of Telecommunication and Media Companies and Platforms

The enormous competition in the media sector has challenged the “traditional” way that companies “capture” customers and viewers. Accordingly, if there is one observation that induces consensus, it would be that the multiplicity of media platforms has caused the Cost-Per Acquisition to rise and the Customer Lifetime Value to shrink. The streaming platforms, the focus on content creation, and the fragmentation of viewers’ attention has been almost a bane to telecommunication or media companies because of how difficult “monitoring, tracking, and measuring audience behavior has become. Added to that is customer retention. Customer churn has increasingly become likely and more common.

Streaming platforms have revolutionized viewing because of how much they cater the consumption experience to the viewer, the plethora of choices they consequently give viewers, the use of algorithms for recommending more content to the viewers, and the less risk there is in “reaching” the viewer.  As a result, Ad-supported Video-on-Demand (AVOD) has skyrocketed. Strategy Surgery and Consulting followers these trends and developments in the media industry, such as in the United States, Egypt, Saudi Arabia, and the United Arab Emirates. 

Now, there is Hulu, Netflix, Amazon Prime Video, Paramount+, Disney+, and others. The key is not to generalize across countries and / or across platforms.

Globalization, Telecommunication, and Media

The expansion of streaming platforms, primarily Netflix in recent years, and the emergence of new platforms such as Amazon Prime Video, Hulu, Disney+, Peacock, and others complicated media analysis so can make audience measurement for your company especially elusive. India and the Arab region are huge emerging markets for media. The majority young-adult consumer category, high and rapidly increasing cellphone adoption rate, and the strong technology infrastructure are highly promising for you as a telecommunication and media company. Germane to this are rapid YouTube viewership and the emergence of localized, if not altogether original, content in Saudi Arabia, the United Arab Emirates. The Saudi Arabia government has steadily been recognizing the importance of a robust media industry and the Emirates government launched the conglomerate Abu-Dhabi Media Company.

With all the above sweeping changes in the telecommunication and media ecosystem, your company needs to have anticipatory strategy. Waiting for the “ideal” time to act is no longer an option.

Strategy Surgery and Consulting is here to help your telecommunication or media company with customer segmentation, monitoring viewership rates, customer polling, and / or an industry or sectoral profile. Contact us at info@strategysurgery.com